What if history’s greatest luminaries had been too tired to create their masterpieces? In this print campaign, we imagine what it might have looked like if notable artists—like Mozart and da Vinci—had suffered from iron deficiency anemia (IDA). IDA is associated with symptoms including fatigue, weakness, dizziness, and shortness of breath, which all make it quite difficult to reach artistic heights. By vividly picturing revisionist history, we’re showing the importance of identifying and treating IDA.
Role: Group art supervisor & Designer
Agency: Area 23, an IPG Health Company, New York
Agency: Area 23, an IPG Health Company, New York
Credits:
CCO: Tim Hawkey / GCD: Chris Bernesby / GCD: Joe Capanear / Illustrator: Sattu Rodrigues / GDC: Eduardo Tavares / Group Art Supervisor: Juan Sebastián Moreno / DC: Ronnie Caltabiano / ACD: Diana Kole