On International Women’s Day, Cerveza Aguila, the most valued beer brand in Colombia, decided to deliver a forceful statement against gender violence. The disclaimer included in all of its ads aired both on radio and TV during March were read out by real victims of gender violence who also told their stories.
Role: Art Director
Agency: Mullenlowe SSP3
Credits:
CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez
CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez