Juan Sebastián Moreno
Head of art & Design

About
Selected Work
  1. Sneakers
  2. Rebrand the game
  3. Cuse Museum
  4. New york 
  5. Don’t panic
  6. Voices of wine
  7. Eyedar
  8. Abuse disclaimers
  9. Friendly twist


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Experience

LOLA Mullenlowe Madrid
TBWA México
Mullenlowe NYC
Area 23 NYC
Mullenlowe Bogotá-París 
Mccann Bogotá
Leo Burnett Bogotá



jsein.digitalstroke@gmail.com
+34 610243128
Madrid-Spain
©2024 

Juan Sebastián Moreno
Head of art & design

There is a law in Colombia that warns of the potential dangers of alcohol consumption. Every advertisement that features an alcoholic drink must have the disclaimer: “Excessive alcohol consumption is harmful to your health.”

On International Women’s Day, Cerveza Aguila, the most valued beer brand in Colombia, decided to deliver a forceful statement against gender violence. The disclaimer included in all of its ads aired both on radio and TV during March were read out by real victims of gender violence who also told their stories.





Role: Art Director
Agency: Mullenlowe SSP3

Credits:

CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez