3000 bottles delivered, 3000 new students became friends. In two weeks the activity had 7’445,533 youtube views and over 50 earned media impressions. The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.
Role: Art Director
Agency: Leo Burnett Colombia
Agency: Leo Burnett Colombia
Credits:
ECD: Fernando Hernandez / ECD: Mauricio Sarmiento / ECD: German Espitia / CD: Fernando Parra / CD: Alejo Mora / CD: Juanita Posada / Design Director: Paola Torrenegra / CW: Alejandro Junco / Industrial Designer: David Muñoz / Art Director: Juan Sebastián Moreno