Juan Sebastián Moreno 
 


︎︎︎Selected work


01 Rebrand the game
02 Reborn
03 Sneakers
04 Hey computer (soon)
05 Voices of wine
06 Eyedar
07 Scratch and sniff
08 Oval sound
09 Friendly twist
10 Personal work


Experience

LOLA MullenLowe, Madrid
Tbwa, México
Mullenlowe, New York
Area 23, New York
Mullenlowe, Bogotá, París
Mccann, Bogotá
Leo Burnett, Bogotá



Acknowledgements
New york festivals, Grand jury 2020
Ojo de Iberoamerica, Print jury 2023
Phxn Awards, Jury 2024




INFO
LINKEDIN
INSTAGRAM


jsein.digitalstroke@gmail.com
+34 610243128
Madrid-Spain
©2025 

Juan Sebastián Moreno



In July 2019, AB InBev’s Budweiser announced a multi-year partnership with the UK’s Premier League and Spain’s LaLiga, a deal spanning five continents and more than 20 countries around the world. We were tasked by Budweiser to communicate the essence of this new deal.

Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so we wanted to introduce Budweiser in a way that was meaningful for both the brand and the people. To do this, we dug deep and found Budweiser had been there all along.
Role: Art Director & Designer
Agency: Mullenlowe SSP3, Bogotá

Credits: CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Byron Poveda / AD: Camilo Siatova / AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez / Motion: Ivan Villacob





After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before.

12 of the formations have been immortalized in a book that sits at the heart of the sponsorship. Each sequence has been beautifully crafted using different art direction and copy techniques. Superstar and former Aston Villa player, Juan Pablo Angel, who also has a formation featured in the book, launched the campaign in December 2019 with several important sports journalists.

The book was present in several sports shows and the campaign aired on TV, digital, radio, outdoor and print.