Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs by being classified as a computer. De’Longhi realised its coffee machines do the same. AND they make great coffee.

It’s a bold statement about innovation, precision engineering, and cultural commentary. It is satire, technology, and consumer experience all in one.

Role: Head of art & Design

Credits: Tomás Ostiglia, German Rivera Hudders, Saray Gonzalez, Pablo Luna, Kenny Quiroz ,Júlia Albesa, Zenghao Jiang, Maria Sancho, Tom Elliston, Nadia Salahie, Felipe Calviño, Jorge Saade, Luisa Ojeda