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Casa Madero - Voices of the vine
Agency: TBWA, México
Role: Head of art & Design

Voices of the vine, a campaign that, through a powerful visual execution, our Casa Madero wines tell their history, origin,
tasting notes and moment of consumption in a poem that pays tribute to the Parras Valley and the legacy of Casa Madero.
A series of poems told by the voice of each of the wines, poems made by Citlali Aguilera that highlight each of the main characteristics of each wine.
Designed to be more than an advertising piece, their objective is to be a piece of contemplative art, filmed in black and white and giving power
to the sound design to finish telling a great story.