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            <url>
                        <loc>https://jsebastianmo.com/coffee-shops</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Delonghi - Tiny Coffee shops&lt;/b&gt;&lt;br /&gt;
Agency: Lola, Madrid&lt;br /&gt;
Role: Head of art &amp;#x26; Design

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                                            <image:caption>&lt;b&gt;Delonghi - Tiny Coffee shops&lt;/b&gt;&lt;br /&gt;
Agency: Lola, Madrid&lt;br /&gt;
Role: Head of art &amp;#x26; Design

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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2927104745681042724676135461423/Tiny Coffee shops BTS</image:loc>
                                            <image:caption>De’Longhi coffee machines are reimagined as miniature cafés from different parts of the world, bringing the ritual of the coffee shop into the domestic space. &lt;br /&gt;
Five handcrafted scenes, built from over 350 individual pieces, explore scale, detail and atmosphere through a series of intimate compositions.&lt;br /&gt;&lt;br /&gt;Developed in collaboration with &lt;i&gt;Simon Weisse&lt;/i&gt; and &lt;i&gt;Cindy Schnitte,&lt;/i&gt; and brought to life by a team of eight artists.</image:caption>
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                                            <image:caption>&lt;small&gt;Credits: CCO: Tomás Ostiglia / DC: &lt;a href=&quot;https://www.linkedin.com/in/germanhudders/&quot;&gt;German Rivera&lt;/a&gt; / DC: Andrea Afeltra / DC: Munia Bilbao / &lt;br /&gt;
AD: (+57) Natalia Cabrera / CW: (+57) Natalia Chona / Sr. Designer: Maria Sancho / Designer: Rodrigo Muñoz/ Jr Designer: Ferran Solâ&lt;/small&gt;&lt;br /&gt;</image:caption>
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                                            <image:caption>&lt;a href=&quot;https://rshp.com/projects/residential/zipup-house/people/director-alumni/richard-rogers/&quot;&gt;&lt;/a&gt;Richard + Su Rogers&lt;br /&gt;
Zip-Up Enclosure No. 1 (Concept Residence)&lt;br /&gt;
1968</image:caption>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/find-your-summer</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Magnum - Find your summer&lt;/b&gt;&lt;br /&gt;Agency: Lola, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/I2926975242269628118582227804719/FYS2_SOLOFOTO-01.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Magnum - Find your summer&lt;/b&gt;&lt;br /&gt;Agency: Lola, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/A2927120683003839623075187827247/BTS_STILLS12.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/Z2927120683169860319738573791791/01.jpg</image:loc>
                                            <image:caption>Credits: ECD: Tomás Ostiglia / DC: Dante zamboni &amp;#x26; Jorge Zacher / Creative team: Maria Sancho Suay, &lt;a href=&quot;https://lbbonline.com/people/Julian-Tedesco-1&quot; target=&quot;_parent&quot;&gt;Julián Tedesco&lt;/a&gt;, &lt;a href=&quot;https://lbbonline.com/people/Agustin-Aiassa-1&quot; target=&quot;_parent&quot;&gt;Agustín Aiassa&lt;/a&gt; / Photographer: &lt;a href=&quot;https://lbbonline.com/people/Leslie-Zhang&quot; target=&quot;_parent&quot;&gt;Leslie Zhang&lt;/a&gt;</image:caption>
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                                            <image:caption>Magnum challenges the seasonality of ice cream, turning winter sunlight into a invitation to indulge. Shot by Leslie Zhang,&lt;br /&gt;
the campaign captures fleeting sunrays in striking black and white visuals, where light itself evokes the Magnum silhouette. The idea reframes summer&lt;br /&gt;
as a mindset — a moment you can schedule, feel, and taste all year round.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/D2927122891706294544614641017391/FILMS_V1_01_04.mp4</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/U2927122891632507568319802810927/FILMS_V1_05_04.mp4</image:loc>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/budweiser</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Budweiser - Goals of kings&lt;/b&gt;&lt;br /&gt;Agency: Mullenlowe, Bogotá&lt;br /&gt;Role: Art Director &amp;#x26; Designer</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/R2927031210687271933342146535983/video.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Budweiser - Goals of kings&lt;/b&gt;&lt;br /&gt;Agency: Mullenlowe, Bogotá&lt;br /&gt;Role: Art Director &amp;#x26; Designer</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2927097065028659498303838659119/foto18.jpg</image:loc>
                                            <image:caption>Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so we wanted to introduce Budweiser &lt;br /&gt;
in a way that was meaningful for both the brand and the people. To do this, we dug deep and found Budweiser had been there all along.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/P2927097065120893218672386417199/THE-WONDERBOY-01.jpg</image:loc>
                                            <image:caption>12 of the formations have been immortalized in a book that sits at the heart of the sponsorship. Each sequence has been beautifully &lt;br /&gt;
crafted using different art direction and copy techniques. Superstar and former Aston Villa player, Juan Pablo Angel, who also has a formation &lt;br /&gt;
featured in the book, launched the campaign in December 2019 with several important sports journalists.&lt;br /&gt;&lt;br /&gt;The book was present in several sports shows and the campaign aired on TV, digital, radio, outdoor and print.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/Z2927097065083999730524967313967/foto9.jpg</image:loc>
                                            <image:caption>Credits: CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Byron Poveda / AD: Camilo Siatova / &lt;br /&gt;
AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez / Motion: Ivan Villacob</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/P2927097065157786706819805520431/foto5.jpg</image:loc>
                                            <image:caption>After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between &lt;br /&gt;
the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history &lt;br /&gt;
of the most iconic European sport without ever being there before.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/W2927097065139339962746095968815/foto17.jpg</image:loc>
                                            <image:caption>In July 2019, AB InBev’s Budweiser announced a multi-year partnership with the UK’s Premier League and Spain’s LaLiga, a deal spanning five continents &lt;br /&gt;
and more than 20 countries around the world. We were tasked by Budweiser to communicate the essence of this new deal.&lt;br /&gt;
&lt;br /&gt;
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                    <image:loc>https://freight.cargo.site/t/original/i/P2927097968052122138607518917167/Rebrand the game - Budweiser</image:loc>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/reborn</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Reborn - Dieman Mc&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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                                            <image:caption>&lt;b&gt;Reborn - Dieman Mc&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2927228684226279126662188016175/web_renacer4.jpg</image:loc>
                                            <image:caption>The result is more than an album—&lt;i&gt;Reborn&lt;/i&gt; is an emotional and visual journey through themes that are personal, political, and universal.&lt;br /&gt;
The artwork invites the audience to not only hear the music, but to &lt;i&gt;see&lt;/i&gt; what it stands for.</image:caption>
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                                            <image:caption>To reflect this depth, we designed not just one, but a series of unique covers—one for each song. Every artwork visually interprets the meaning behind the lyrics &lt;br /&gt;
in a literal and symbolic way, offering a new layer to the listening experience. Each design becomes a visual extension of Dieman’s voice, &lt;br /&gt;
capturing the essence of the track it represents.&lt;br /&gt;</image:caption>
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                                            <image:caption>&lt;i&gt;Reborn&lt;/i&gt; is the latest LP from Dieman, a Colombian MC based in Yopal. Known for his powerful blend of hardcore, conscious, and classic hip-hop, Dieman’s lyrics carry &lt;br /&gt;a raw emotional intensity—ranging from love and introspection to protest and social unrest. Each track is a chapter in an emotional journey, making the album a deep,&lt;br /&gt; honest, and endless exploration of the human experience.&lt;br /&gt;
&lt;br /&gt;
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/sneakers</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Sneakers - Personal Project&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, New York&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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                                            <image:caption>&lt;small&gt;A personal project inspired by my favorite sneakers. I created a shape from negative and positive contrasts and played with it, &lt;br /&gt;
using different directions and rhythms to design a captivating composition.&lt;/small&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/J2930080782588073677281409016367/sneaskers1.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2930082822096991954756854784559/sneakers.mp4</image:loc>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://jsebastianmo.com/posters</loc>
            
            
            <lastmod>2026-05-10T11:44:48+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/T2930125679214584219347319169583/cempasuchil_CDMX.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Posters - Personal Project&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, New York&lt;br /&gt;Role: Illustrator &amp;#x26; Designer&lt;br /&gt;
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2930125844220709958679258374703/frida-copy.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/W2930126012676376839794883732015/year-of-the-dragon-copy.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/V2930126191868048771809468129839/spiritedaway-copy.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2930126375265578352629830296111/LUCHAPOSTERai.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2930127678749408089094166585903/Untitled_Artwork-copy.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2930127840269099198495000535599/bella.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2930128045064851904818442576431/opentolove-02.jpeg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2930129635801380357087916630575/LOVE-copy-1.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/L2930129635838273845235335733807/negri3.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2930129635819827101161626182191/7-2.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2930129635875167333382754837039/Poorthings-copy2.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2930129635856720589309045285423/header-7.jpg</image:loc>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/U2930129635912060821530173940271/loveragain-copia3.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2930129635893614077456464388655/midsommar.jpg</image:loc>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://jsebastianmo.com/computer</loc>
            
            
            <lastmod>2026-05-10T11:45:19+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2927037441517804686512234078767/Sin-titulo-1-copia.jpg</image:loc>
                                            <image:caption>&lt;b&gt;
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Delonghi - Hey Computer&lt;/b&gt;&lt;br /&gt;Agency: Lola, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/S2930091882326024221645388292655/5-1.jpg</image:loc>
                                            <image:caption>Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs &lt;br /&gt;
by being classified as a computer. De’Longhi realised its coffee machines do the same. AND they make great coffee.</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/R2930092031781544706840175485487/computer-copia1.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2930093394848357801386363494959/computer-copia2.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2930093774574584558697483510319/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK-copia-3-1.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/Y2930094209973084930464030302767/new_DELONGHI_VISUALES_Route02_3005-Recuperado_04-HACK.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2930094562232109762021627961903/new_DELONGHI_VISUALES_Route02_3005-Recuperado_03-HACK-copia.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/H2930094764722019459131376050735/Free-Isometric-Packages-Grid-Mockup-copia.jpg</image:loc>
                                            <image:caption>&lt;div style=&quot;text-align: center&quot;&gt;&lt;small&gt;Credits: Tomás Ostiglia, German Rivera Hudders, Saray Gonzalez, Pablo Luna, Kenny Quiroz,&lt;br /&gt;
Júlia Albesa, Zenghao Jiang, Maria Sancho, Tom Elliston, Nadia Salahie, Felipe Calviño, Jorge Saade, Luisa Ojeda&lt;br /&gt;&lt;br /&gt;Photography: Manel Cano &lt;/small&gt;&lt;/div&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/J2930094957527388517543609541167/042x.png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2930095234136315902818336023087/Mesa-de-trabajo-1-copia-72x.png</image:loc>
                                            <image:caption>It’s a bold statement about innovation, precision engineering, and cultural commentary.&lt;br /&gt;
It is satire, technology, and consumer experience all in one.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2930095679828099467714812617263/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK.jpg</image:loc>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://jsebastianmo.com/friendly</loc>
            
            
            <lastmod>2026-05-10T11:46:16+00:00</lastmod>
            <changefreq>always</changefreq>
            <priority>0.5</priority>


            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2927037441517804686512234078767/Sin-titulo-1-copia.jpg</image:loc>
                                            <image:caption>&lt;b&gt;
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Coca Cola - Friendly twist &lt;/b&gt;&lt;br /&gt;Agency: Leo, Bogotá&lt;br /&gt;Role: Art director&lt;br /&gt;
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2930120349876434348363019100719/Screenshot-2024-05-06-at-18.57.04.png</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/U2930120349968668068731566858799/Screenshot-2024-05-06-at-18.55.18.png</image:loc>
                                            <image:caption>&lt;div style=&quot;text-align: center&quot;&gt;&lt;small&gt;Credits: ECD: Fernando Hernandez / ECD: Mauricio Sarmiento / ECD: German Espitia / CD: Fernando Parra /&lt;br /&gt;
CD: Alejo Mora / CD: Juanita Posada / Design Director: Paola  Torrenegra / CW: Alejandro Junco / Industrial Designer: David Muñoz &lt;/small&gt;&lt;/div&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2930120349821094116141890445871/friendly_7.jpg</image:loc>
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                                            <image:caption>&lt;b&gt;
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Coca Cola - Friendly twist &lt;/b&gt;&lt;br /&gt;Agency: Leo, Bogotá&lt;br /&gt;Role: Art director&lt;br /&gt;
&lt;br /&gt;
</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/S2930120349913327836510438203951/Screenshot-2024-05-06-at-18.51.25.png</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/T2930120349894881092436728652335/Screenshot-2024-05-06-at-18.55.55.png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/B2930121246886258420637385531951/friendly_9.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/N2930123186874992420449800331823/The Friendly Twist</image:loc>
                                            <image:caption>&lt;small&gt;3000 bottles delivered, 3000 new students became friends. In two weeks the activity had 7’445,533 youtube views and over 50 earned media impressions.&lt;br /&gt;
The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.&lt;/small&gt;</image:caption>
                                    </image:image>
            
        </url>
            <url>
                        <loc>https://jsebastianmo.com/voices-of-vine</loc>
            
            
            <lastmod>2026-05-10T11:46:39+00:00</lastmod>
            <changefreq>always</changefreq>
            <priority>0.5</priority>


            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/K2927041751839365181707193328175/CasaMadero1.png</image:loc>
                                            <image:caption>&lt;b&gt;Casa Madero - Voices of the vine&lt;/b&gt;&lt;br /&gt;Agency: TBWA, México&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;
&lt;br /&gt;
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/J2930106149406825710086799139375/7-1.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/C2930106149462165942307927794223/casamadero10.png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2930106149443719198234218242607/MM_Billboard_BB-LDN-04-copy.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/R2930106149369932221939380036143/ARTD-C02-Poster-012-copy.jpg</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/T2930106149480612686381637345839/casamadero13.png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2930106149333038733791960932911/18.png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/A2930106149425272454160508690991/casamadero2.png</image:loc>
                                            <image:caption>&lt;small&gt;A series of poems told by the voice of each of the wines, poems made by Citlali Aguilera that highlight each of the main characteristics of each wine.&lt;br /&gt;
Designed to be more than an advertising piece, their objective is to be a piece of contemplative art, filmed in black and white and giving power&lt;br /&gt;
to the sound design to finish telling a great story.&lt;/small&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Y2930106149314591989718251381295/Screenshot-2025-08-01-at-4.30.40p.m..png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/W2930106392368891904915303473711/Voices of wine</image:loc>
                                            <image:caption>&lt;small&gt;Voices of the vine, a campaign that, through a powerful visual execution, our Casa Madero wines tell their history, origin,&lt;br /&gt;
tasting notes and moment of consumption in a poem that pays tribute to the Parras Valley and the legacy of Casa Madero.&lt;/small&gt;</image:caption>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/profile</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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                <image:image>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/middle-nav</loc>
            
            
            <lastmod>2026-05-10T11:44:25+00:00</lastmod>
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