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            <url>
                        <loc>https://jsebastianmo.com/untitled-set</loc>
            
            
            <lastmod>2026-05-08T16:33:10+00:00</lastmod>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/coffee-shops</loc>
            
            
            <lastmod>2026-05-08T16:33:10+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Delonghi - Tiny Coffee shops&lt;/b&gt;&lt;br /&gt;
Agency: Lola, Madrid&lt;br /&gt;
Role: Head of art &amp;#x26; Design

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                    <image:loc>https://freight.cargo.site/t/original/i/U2927028247291623468197517632047/06-04.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Delonghi - Tiny Coffee shops&lt;/b&gt;&lt;br /&gt;
Agency: Lola, Madrid&lt;br /&gt;
Role: Head of art &amp;#x26; Design

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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2927104745681042724676135461423/Tiny Coffee shops BTS</image:loc>
                                            <image:caption>De’Longhi coffee machines are reimagined as miniature cafés from different parts of the world, bringing the ritual of the coffee shop into the domestic space. &lt;br /&gt;
Five handcrafted scenes, built from over 350 individual pieces, explore scale, detail and atmosphere through a series of intimate compositions.&lt;br /&gt;&lt;br /&gt;Developed in collaboration with &lt;i&gt;Simon Weisse&lt;/i&gt; and &lt;i&gt;Cindy Schnitte,&lt;/i&gt; and brought to life by a team of eight artists.</image:caption>
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                                            <image:caption>&lt;small&gt;Credits: CCO: Tomás Ostiglia / DC: &lt;a href=&quot;https://www.linkedin.com/in/germanhudders/&quot;&gt;German Rivera&lt;/a&gt; / DC: Andrea Afeltra / DC: Munia Bilbao / &lt;br /&gt;
AD: (+57) Natalia Cabrera / CW: (+57) Natalia Chona / Sr. Designer: Maria Sancho / Designer: Rodrigo Muñoz/ Jr Designer: Ferran Solâ&lt;/small&gt;&lt;br /&gt;</image:caption>
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                                            <image:caption>&lt;a href=&quot;https://rshp.com/projects/residential/zipup-house/people/director-alumni/richard-rogers/&quot;&gt;&lt;/a&gt;Richard + Su Rogers&lt;br /&gt;
Zip-Up Enclosure No. 1 (Concept Residence)&lt;br /&gt;
1968</image:caption>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/find-your-summer</loc>
            
            
            <lastmod>2026-05-08T16:33:10+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/L2243999485928479326499703171676/Untitled-1-dragged-3.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Magnum - Find your summer&lt;/b&gt;&lt;br /&gt;Agency: Lola, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/I2926975242269628118582227804719/FYS2_SOLOFOTO-01.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Magnum - Find your summer&lt;/b&gt;&lt;br /&gt;Agency: Lola, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/A2927120683003839623075187827247/BTS_STILLS12.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/Z2927120683169860319738573791791/01.jpg</image:loc>
                                            <image:caption>Credits: ECD: Tomás Ostiglia / DC: Dante zamboni &amp;#x26; Jorge Zacher / Creative team: Maria Sancho Suay, &lt;a href=&quot;https://lbbonline.com/people/Julian-Tedesco-1&quot; target=&quot;_parent&quot;&gt;Julián Tedesco&lt;/a&gt;, &lt;a href=&quot;https://lbbonline.com/people/Agustin-Aiassa-1&quot; target=&quot;_parent&quot;&gt;Agustín Aiassa&lt;/a&gt; / Photographer: &lt;a href=&quot;https://lbbonline.com/people/Leslie-Zhang&quot; target=&quot;_parent&quot;&gt;Leslie Zhang&lt;/a&gt;</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/O2927121874534379576196255359535/02.gif</image:loc>
                                            <image:caption>Magnum challenges the seasonality of ice cream, turning winter sunlight into a invitation to indulge. Shot by Leslie Zhang,&lt;br /&gt;
the campaign captures fleeting sunrays in striking black and white visuals, where light itself evokes the Magnum silhouette. The idea reframes summer&lt;br /&gt;
as a mindset — a moment you can schedule, feel, and taste all year round.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/D2927122891706294544614641017391/FILMS_V1_01_04.mp4</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/U2927122891632507568319802810927/FILMS_V1_05_04.mp4</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2927122891687847800540931465775/FILMS_V1_02_03.mp4</image:loc>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/budweiser</loc>
            
            
            <lastmod>2026-05-08T16:33:10+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Budweiser - Goals of kings&lt;/b&gt;&lt;br /&gt;Agency: Mullenlowe, Bogotá&lt;br /&gt;Role: Art Director &amp;#x26; Designer</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/R2927031210687271933342146535983/video.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Budweiser - Goals of kings&lt;/b&gt;&lt;br /&gt;Agency: Mullenlowe, Bogotá&lt;br /&gt;Role: Art Director &amp;#x26; Designer</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2927097065028659498303838659119/foto18.jpg</image:loc>
                                            <image:caption>Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so we wanted to introduce Budweiser &lt;br /&gt;
in a way that was meaningful for both the brand and the people. To do this, we dug deep and found Budweiser had been there all along.</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/P2927097065120893218672386417199/THE-WONDERBOY-01.jpg</image:loc>
                                            <image:caption>12 of the formations have been immortalized in a book that sits at the heart of the sponsorship. Each sequence has been beautifully &lt;br /&gt;
crafted using different art direction and copy techniques. Superstar and former Aston Villa player, Juan Pablo Angel, who also has a formation &lt;br /&gt;
featured in the book, launched the campaign in December 2019 with several important sports journalists.&lt;br /&gt;&lt;br /&gt;The book was present in several sports shows and the campaign aired on TV, digital, radio, outdoor and print.</image:caption>
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                                            <image:caption>Credits: CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Byron Poveda / AD: Camilo Siatova / &lt;br /&gt;
AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez / Motion: Ivan Villacob</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/P2927097065157786706819805520431/foto5.jpg</image:loc>
                                            <image:caption>After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between &lt;br /&gt;
the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history &lt;br /&gt;
of the most iconic European sport without ever being there before.</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/W2927097065139339962746095968815/foto17.jpg</image:loc>
                                            <image:caption>In July 2019, AB InBev’s Budweiser announced a multi-year partnership with the UK’s Premier League and Spain’s LaLiga, a deal spanning five continents &lt;br /&gt;
and more than 20 countries around the world. We were tasked by Budweiser to communicate the essence of this new deal.&lt;br /&gt;
&lt;br /&gt;
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                    <image:loc>https://freight.cargo.site/t/original/i/K2927097065102446474598676865583/ALETI-DUIOS-01.jpg</image:loc>
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                    <image:loc>https://freight.cargo.site/t/original/i/P2927097968052122138607518917167/Rebrand the game - Budweiser</image:loc>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/reborn</loc>
            
            
            <lastmod>2026-05-08T17:08:42+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/M2233236549147741585577699256924/2025-02-25-0029.jpg</image:loc>
                                            <image:caption>&lt;b&gt;Reborn - Dieman Mc&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/S2927033081556055888964871430703/Captura-de-pantalla-2025-07-16-a-las-13.19.56.png</image:loc>
                                            <image:caption>&lt;b&gt;Reborn - Dieman Mc&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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                    <image:loc>https://freight.cargo.site/t/original/i/F2927228684226279126662188016175/web_renacer4.jpg</image:loc>
                                            <image:caption>The result is more than an album—&lt;i&gt;Reborn&lt;/i&gt; is an emotional and visual journey through themes that are personal, political, and universal.&lt;br /&gt;
The artwork invites the audience to not only hear the music, but to &lt;i&gt;see&lt;/i&gt; what it stands for.</image:caption>
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                                            <image:caption>To reflect this depth, we designed not just one, but a series of unique covers—one for each song. Every artwork visually interprets the meaning behind the lyrics &lt;br /&gt;
in a literal and symbolic way, offering a new layer to the listening experience. Each design becomes a visual extension of Dieman’s voice, &lt;br /&gt;
capturing the essence of the track it represents.&lt;br /&gt;</image:caption>
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                                            <image:caption>&lt;i&gt;Reborn&lt;/i&gt; is the latest LP from Dieman, a Colombian MC based in Yopal. Known for his powerful blend of hardcore, conscious, and classic hip-hop, Dieman’s lyrics carry &lt;br /&gt;a raw emotional intensity—ranging from love and introspection to protest and social unrest. Each track is a chapter in an emotional journey, making the album a deep,&lt;br /&gt; honest, and endless exploration of the human experience.&lt;br /&gt;
&lt;br /&gt;
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/sneakers</loc>
            
            
            <lastmod>2026-05-08T16:33:11+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Sneakers - Personal Project&lt;/b&gt;&lt;br /&gt;Agency: Juan Sebastián Moreno Studio, New York&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/computer</loc>
            
            
            <lastmod>2026-05-08T16:33:11+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;
Delonghi - Hey Computer&lt;/b&gt;&lt;br /&gt;Agency: Lola, Madrid&lt;br /&gt;Role: Head of art &amp;#x26; Design&lt;br /&gt;
&lt;br /&gt;
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/voices-of-vine</loc>
            
            
            <lastmod>2026-05-08T16:33:11+00:00</lastmod>
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                                            <image:caption>&lt;b&gt;Casa Madero - Voices of the vine&lt;/b&gt;&lt;br /&gt;Agency: TBWA, México&lt;br /&gt;Role: Head of art &amp;#x26; Design</image:caption>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/profile</loc>
            
            
            <lastmod>2026-05-08T16:33:10+00:00</lastmod>
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        </url>
            <url>
                        <loc>https://jsebastianmo.com/middle-nav</loc>
            
            
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