Juan Sebastian Moreno portfolio

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	<title>Juan Sebastian Moreno portfolio</title>
	<link>https://jsebastianmo.com</link>
	<description>Juan Sebastian Moreno portfolio</description>
	<pubDate>Thu, 12 Nov 2026 15:26:10 +0000</pubDate>
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		<title>Front page</title>
				
		<link>https://jsebastianmo.com/Front-page</link>

		<pubDate>Sat, 04 May 2024 03:27:19 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

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		<description>Desing Director at DXD&#38;nbsp;🗽
01
	Craft &#38;amp; Art Direction
&#60;img width="3067" height="1708" width_o="3067" height_o="1708" data-src="https://freight.cargo.site/t/original/i/0796f119a46c84d30d85032c2ef826045299adf027effd5c6c2bff795cdc4985/06-04.jpg" data-mid="247562171" border="0"  src="https://freight.cargo.site/w/1000/i/0796f119a46c84d30d85032c2ef826045299adf027effd5c6c2bff795cdc4985/06-04.jpg" /&#62;

02
	Film &#38;amp; Art Direction
&#60;img width="4608" height="3164" width_o="4608" height_o="3164" data-src="https://freight.cargo.site/t/original/i/34aa2cad53b0c4b4ec4af74be0bce96fbb07eff9d6a23847ea46abe0ceb45db8/MAGNUM-Video-02-v7-4x3-1-00-15-09.png" data-mid="245661356" border="0"  src="https://freight.cargo.site/w/1000/i/34aa2cad53b0c4b4ec4af74be0bce96fbb07eff9d6a23847ea46abe0ceb45db8/MAGNUM-Video-02-v7-4x3-1-00-15-09.png" /&#62;

	02
	Design &#38;amp; Typography
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5e9fe20cf32a22b25e0c09bc34a00eabe79cf3329fafb6210fa20b29e3fc6b7d/video.jpg" data-mid="210608339" border="0"  src="https://freight.cargo.site/w/1000/i/5e9fe20cf32a22b25e0c09bc34a00eabe79cf3329fafb6210fa20b29e3fc6b7d/video.jpg" /&#62;

	03
	Design &#38;amp; Illustration


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	Design &#38;amp; art direction&#38;nbsp;
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	05
	Design &#38;amp; art direction

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06
	Art Direction &#38;amp; Design
&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/e789180384054a7e410f6450103d0ce684ac49b359e5167a0d128a554e31328f/Sin-titulo-1-copia.jpg" data-mid="237702965" border="0"  src="https://freight.cargo.site/w/1000/i/e789180384054a7e410f6450103d0ce684ac49b359e5167a0d128a554e31328f/Sin-titulo-1-copia.jpg" /&#62;


	07
	Film &#38;amp; art direction

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	08
	Design &#38;amp; art direction
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce6a9238d553eb036bfc9b608b60e3fa90eb349209de5ba9071886ec12b1f8a2/Sin-titulo-4-copia.jpg" data-mid="234801120" border="0"  src="https://freight.cargo.site/w/1000/i/ce6a9238d553eb036bfc9b608b60e3fa90eb349209de5ba9071886ec12b1f8a2/Sin-titulo-4-copia.jpg" /&#62;
09
	Radio&#60;img width="1496" height="834" width_o="1496" height_o="834" data-src="https://freight.cargo.site/t/original/i/989f0fda2eaa213efcd04d8665d1322ee538260b339580efdc4e2b3fc798041a/1.jpg" data-mid="211546389" border="0"  src="https://freight.cargo.site/w/1000/i/989f0fda2eaa213efcd04d8665d1322ee538260b339580efdc4e2b3fc798041a/1.jpg" /&#62;


	10
	Design
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	11
	Art Direction &#38;amp; Design
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	12
	Personal Work


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		<title>Information</title>
				
		<link>https://jsebastianmo.com/Information</link>

		<pubDate>Sat, 04 May 2024 03:27:19 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

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		<description>
	&#60;img width="3172" height="4229" width_o="3172" height_o="4229" data-src="https://freight.cargo.site/t/original/i/47a9667a89346174a8b449053d3f5abecbbc9919a094a20bcdd577e6902f9b5a/IMG_8670.JPG.jpeg" data-mid="247621119" border="0"  src="https://freight.cargo.site/w/1000/i/47a9667a89346174a8b449053d3f5abecbbc9919a094a20bcdd577e6902f9b5a/IMG_8670.JPG.jpeg" /&#62;
A dream?Design covers for The New Yorker while owning a cozy pizza place


	Juan Sebastian Moreno is a Colombian head of art and design, who's passionate about design, illustration and typography, with over 15 years of experience. Throughout his career, he's had the opportunity to work in various agencies across Latin America, Europe, and North America.
Also, he's lived in Bogotá, Barcelona, París, Mexico City,&#38;nbsp;Madrid. and currently in  New York,


AWARDS

CANNES LIONSX1 GP X3 GOLD / X3 SILVER / X2 BRONZE / X16 SHORTLISTART DIRECTORS CLUBX2 GOLD / X3 SILVER / X2 BRONZEONE SHOWX1 BEST OF DISCIPLINE / X3 GOLD / X4 SILVER / X3 BRONZE / X2 MERITCLIOX2 GRAND CLIO / X6 GOLD / X4 SILVER / X7 BRONZED&#38;amp;ADX1 WOOD PENCIL / X1 SHORTLISTYOUNG LIONSX1 GOLD / X1 SILVER (WINNER) / X3 SHORTLISTCOMMUNICANTION &#38;amp; ARTSX1 GOLD DESIGN / X1 SHORTLIST ILLUSTRATION
CIRCULO DE OROX2 SILVER / X4 BRONZENEW YORK FESTIVALX1 SILVERLIA AWARDSX1 GRAND LIA / X2 GOLD / X1 SILVER / X1 BRONZE
NEW YORK FESTIVALX1 SILVERAD PHNXX2 GOLD / X2 SILVER / X1 BRONZENEW YORK FESTIVALX1 SILVERFESTIVAL EL DORADOX6 GOLD / X3 SILVER / X4 BRONZE

GERETY AWARDSX1 SILVER / X1 BRONZEOJO DE IBEROAMÉRICAX2 GRAND PRIX / X5 GOLD / X8 SILVER / X9 BRONZE / X1 FINALIST NEW TALENTSGERETY AWARDSX1 SILVER / X1 BRONZE
EL SOLX1 GRAND PRIX X2 GOLD X4 SILVERFIAPX1 SILVER X1 BRONZE
IAB AWARDSX3 GOLD / X1 SILVERFAB AWARDS 2015

REVISTA P&#38;amp;MBest CampaignVANS ORIGINALS BOGOTÁShortlist - DesignCRC LEO BURNETT GLOBAL7+

.


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	<item>
		<title>Rebrand the game</title>
				
		<link>https://jsebastianmo.com/Rebrand-the-game</link>

		<pubDate>Sat, 04 May 2024 03:27:21 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

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		<description>
	
In July 2019, AB InBev’s Budweiser announced a multi-year partnership with the UK’s Premier League and Spain’s LaLiga, a deal spanning five continents and more than 20 countries around the world. We were tasked by Budweiser to communicate the essence of this new deal.

Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so we wanted to introduce Budweiser in a way that was meaningful for both the brand and the people. To do this, we dug deep and found Budweiser had been there all along.
	
Role: Art Director &#38;amp; DesignerAgency: Mullenlowe SSP3, BogotáCredits: CCO: Carlos Andrés Rodríguez / DC: Guillermo Siachoque / DC: Juan David Arboleda / AD: Juan Sebastián Moreno / AD: Byron Poveda / AD: Camilo Siatova / AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez / Motion: Ivan Villacob


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After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before.

12 of the formations have been immortalized in a book that sits at the heart of the sponsorship. Each sequence has been beautifully crafted using different art direction and copy techniques. Superstar and former Aston Villa player, Juan Pablo Angel, who also has a formation featured in the book, launched the campaign in December 2019 with several important sports journalists. 

The book was present in several sports shows and the campaign aired on TV, digital, radio, outdoor and print.


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		<title>FYS2</title>
				
		<link>https://jsebastianmo.com/FYS2</link>

		<pubDate>Mon, 02 Mar 2026 10:37:18 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/FYS2</guid>

		<description>
	
Magnum challenges the seasonality of ice cream, turning winter sunlight into a invitation to indulge. Shot by Leslie Zhang, the campaign captures fleeting sunrays in striking black and white visuals, where light itself evokes the Magnum silhouette. The idea reframes summer as a mindset — a moment you can schedule, feel, and taste all year round.
	
Role: Head of Art and DesignAgency: Lola, MadridCredits: ECD: Tomás Ostiglia / DC: Dante zamboni &#38;amp; Jorge Zacher / Creative team: Maria Sancho Suay,&#38;nbsp;Julián Tedesco,&#38;nbsp;Agustín Aiassa / Photographer:&#38;nbsp;Leslie Zhang


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	</item>
		
		
	<item>
		<title>The House Of Magnum</title>
				
		<link>https://jsebastianmo.com/The-House-Of-Magnum</link>

		<pubDate>Thu, 12 Nov 2026 15:26:10 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/The-House-Of-Magnum</guid>

		<description>
	
Magnum presents a campaign that elevates indulgence into a luxurious, fashion-inspired universe. Through a series of curated scenes, the narrative blends product and storytelling, positioning the ice cream as a central, aspirational element. Art direction, set design and styling work cohesively to create a refined and immersive brand experience.
	
Role: Head of Art and DesignAgency: Lola, MadridExecutive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher, Dante Zamboni Creative team: Corina Martínez, Lucía Villaba Designer: María Sancho Head of production: Felipe Calviño Producer: Jorge Saade


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&#60;img width="1472" height="820" width_o="1472" height_o="820" data-src="https://freight.cargo.site/t/original/i/c9811eb1495fbba16401ff01a9e3f5ed379bd8317ac80f9074619f5575334dd2/06.jpg" data-mid="254281912" border="0"  src="https://freight.cargo.site/w/1000/i/c9811eb1495fbba16401ff01a9e3f5ed379bd8317ac80f9074619f5575334dd2/06.jpg" /&#62;
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&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/41494860130aba366cd061fa3f759ddd642e45581528cd963a873d2958daabbc/Monroe-Portfolio-07.jpg" data-mid="254281957" border="0"  src="https://freight.cargo.site/w/1000/i/41494860130aba366cd061fa3f759ddd642e45581528cd963a873d2958daabbc/Monroe-Portfolio-07.jpg" /&#62;
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&#60;img width="2665" height="1487" width_o="2665" height_o="1487" data-src="https://freight.cargo.site/t/original/i/ff5775c6b0a7dead68c7bd32ac16bb156094585f74b4de4570d26729c44619d0/Monroe-Portfolio00.jpg" data-mid="254281960" border="0"  src="https://freight.cargo.site/w/1000/i/ff5775c6b0a7dead68c7bd32ac16bb156094585f74b4de4570d26729c44619d0/Monroe-Portfolio00.jpg" /&#62;
&#60;img width="1358" height="870" width_o="1358" height_o="870" data-src="https://freight.cargo.site/t/original/i/f3cd6aefb004351a73a22382cd0c6ab112b7df2eecf0e40f7a5d67902476f3b5/01.gif" data-mid="254281963" border="0"  src="https://freight.cargo.site/w/1000/i/f3cd6aefb004351a73a22382cd0c6ab112b7df2eecf0e40f7a5d67902476f3b5/01.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Reborn LP</title>
				
		<link>https://jsebastianmo.com/Reborn-LP</link>

		<pubDate>Fri, 01 Aug 2025 10:47:04 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/Reborn-LP</guid>

		<description>


	Reborn is the latest LP from Dieman, a Colombian MC based in Yopal. Known for his powerful blend of hardcore, conscious, and classic hip-hop, Dieman’s lyrics carry a raw emotional intensity—ranging from love and introspection to protest and social unrest. Each track is a chapter in an emotional journey, making the album a deep, honest, and endless exploration of the human experience.


	Role: Art Director &#38;amp; Designer

Agency: Juan Sebastián Moreno studio, Madrid
&#60;img width="3220" height="1812" width_o="3220" height_o="1812" data-src="https://freight.cargo.site/t/original/i/28a8fb76b162074cdb69ccc7ac50db12003b7c2de451324e179f2ae3c818956f/Captura-de-pantalla-2025-07-16-a-las-13.19.56.png" data-mid="236534405" border="0"  src="https://freight.cargo.site/w/1000/i/28a8fb76b162074cdb69ccc7ac50db12003b7c2de451324e179f2ae3c818956f/Captura-de-pantalla-2025-07-16-a-las-13.19.56.png" /&#62;


&#60;img width="11704" height="7083" width_o="11704" height_o="7083" data-src="https://freight.cargo.site/t/original/i/51f5eb226df60e190ab69ecb8938e73565e8acf57f7f133e076f6fbdf12b31f1/COVERS-copy.jpg" data-mid="236534418" border="0"  src="https://freight.cargo.site/w/1000/i/51f5eb226df60e190ab69ecb8938e73565e8acf57f7f133e076f6fbdf12b31f1/COVERS-copy.jpg" /&#62;
&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/7d53ba81f0fe745cfd405a6dcadca2e2e7757a1723a345ec415c66948512fe40/web_renacer1.jpg" data-mid="236534404" border="0"  src="https://freight.cargo.site/w/1000/i/7d53ba81f0fe745cfd405a6dcadca2e2e7757a1723a345ec415c66948512fe40/web_renacer1.jpg" /&#62;
To reflect this depth, we designed not just one, but a series of unique covers—one for each song. Every artwork visually interprets the meaning behind the lyrics in a literal and symbolic way, offering a new layer to the listening experience. Each design becomes a visual extension of Dieman’s voice, capturing the essence of the track it represents.


&#60;img width="3224" height="1810" width_o="3224" height_o="1810" data-src="https://freight.cargo.site/t/original/i/01fa744110539a1d37247ce8291b631648668bf7c766a4bef2b80abad4ba21bf/Captura-de-pantalla-2025-07-16-a-las-13.18.49.png" data-mid="236534407" border="0"  src="https://freight.cargo.site/w/1000/i/01fa744110539a1d37247ce8291b631648668bf7c766a4bef2b80abad4ba21bf/Captura-de-pantalla-2025-07-16-a-las-13.18.49.png" /&#62;


&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/a4cc7a0cd56a3b6ff566f5726202d25ee3ceb6ed82d5bf83402cc1cd8a96f1ea/web_renacer4.jpg" data-mid="236534432" border="0"  src="https://freight.cargo.site/w/1000/i/a4cc7a0cd56a3b6ff566f5726202d25ee3ceb6ed82d5bf83402cc1cd8a96f1ea/web_renacer4.jpg" /&#62;

&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/0678fd6868d9893406847844a2ee44e7ca194e933aac54561f0583437feb382b/web_renacer2.jpg" data-mid="236534421" border="0"  src="https://freight.cargo.site/w/1000/i/0678fd6868d9893406847844a2ee44e7ca194e933aac54561f0583437feb382b/web_renacer2.jpg" /&#62;&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/0526b07e698697665606cc04b6ab48016ca31570ecffe1014d92fe6b66d3d849/web_renacer6.jpg" data-mid="236534460" border="0"  src="https://freight.cargo.site/w/1000/i/0526b07e698697665606cc04b6ab48016ca31570ecffe1014d92fe6b66d3d849/web_renacer6.jpg" /&#62;

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&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/28bc68bc0634005881a77148c5b8f8bec913a39c0b3ed292d203b563b280d32f/Artboard-1-copy-3.jpg" data-mid="236534436" border="0"  src="https://freight.cargo.site/w/1000/i/28bc68bc0634005881a77148c5b8f8bec913a39c0b3ed292d203b563b280d32f/Artboard-1-copy-3.jpg" /&#62;
&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/6116c217dd3013b8b4dd81069a4f9a4e0b5cbbb4d3167ce6aa75dd3361abb8df/Artboard-1-copy-4.jpg" data-mid="236534446" border="0"  src="https://freight.cargo.site/w/1000/i/6116c217dd3013b8b4dd81069a4f9a4e0b5cbbb4d3167ce6aa75dd3361abb8df/Artboard-1-copy-4.jpg" /&#62;


The result is more than an album—Reborn is an emotional and visual journey through themes that are personal, political, and universal. The artwork invites the audience to not only hear the music, but to see what it stands for.


&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/d3aafcd9be034e63fc7e9b7e79b2d8ab9d51c6672498eb8b6b2e6fe5fe89cf76/web_renacer3.jpg" data-mid="236534426" border="0"  src="https://freight.cargo.site/w/1000/i/d3aafcd9be034e63fc7e9b7e79b2d8ab9d51c6672498eb8b6b2e6fe5fe89cf76/web_renacer3.jpg" /&#62;

&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/4a1f6172d7e48ff4e467f244c8b6dfcecda940ae50ed22e5a6634ce2faccd408/web_renacer5.jpg" data-mid="236534454" border="0"  src="https://freight.cargo.site/w/1000/i/4a1f6172d7e48ff4e467f244c8b6dfcecda940ae50ed22e5a6634ce2faccd408/web_renacer5.jpg" /&#62;
&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/2f40c6bf4999ae36cff0a6d5c0403d33a56dbf3f04a9a0d831a5471a3654efc5/web_renacer7.jpg" data-mid="236534514" border="0"  src="https://freight.cargo.site/w/1000/i/2f40c6bf4999ae36cff0a6d5c0403d33a56dbf3f04a9a0d831a5471a3654efc5/web_renacer7.jpg" /&#62;
&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/bdfb2b049fb604e87f6da23a3b78faafaf26e6032066bd38753b6babdedc45db/web_renacer8.jpg" data-mid="236541524" border="0"  src="https://freight.cargo.site/w/1000/i/bdfb2b049fb604e87f6da23a3b78faafaf26e6032066bd38753b6babdedc45db/web_renacer8.jpg" /&#62;
&#60;img width="2210" height="1243" width_o="2210" height_o="1243" data-src="https://freight.cargo.site/t/original/i/944ff27e14b830c4af59cb235db1846e7bfd4299e81e553a75a4ba6ee425f746/web_renacer9.jpg" data-mid="236542257" border="0"  src="https://freight.cargo.site/w/1000/i/944ff27e14b830c4af59cb235db1846e7bfd4299e81e553a75a4ba6ee425f746/web_renacer9.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8e73fa8d8cc34b990c83101657d10aab3c489c82a3e52e00365c317d8d90e6a/board-copia.jpg" data-mid="239818275" border="0"  src="https://freight.cargo.site/w/1000/i/e8e73fa8d8cc34b990c83101657d10aab3c489c82a3e52e00365c317d8d90e6a/board-copia.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Sneakers</title>
				
		<link>https://jsebastianmo.com/Sneakers-1</link>

		<pubDate>Sat, 04 May 2024 03:00:37 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/Sneakers-1</guid>

		<description>


	A personal project inspired by my favorite sneakers. I created a shape from negative and positive contrasts and played with it, using different directions and rhythms to design a captivating composition.
	Role: Designer &#38;amp; IllustratorAgency: Juan Sebastián Moreno studio, New York


&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/685e5907ac77bd0df4581efb8b44347afda859c444d676c40f883cf28d46e962/1.jpg" data-mid="210247601" border="0"  src="https://freight.cargo.site/w/1000/i/685e5907ac77bd0df4581efb8b44347afda859c444d676c40f883cf28d46e962/1.jpg" /&#62;
&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/b72f2f8988c5738ce8ebb95889d771bb9ca35c547053b1630486b37c43ae7728/2.jpg" data-mid="210247602" border="0"  src="https://freight.cargo.site/w/1000/i/b72f2f8988c5738ce8ebb95889d771bb9ca35c547053b1630486b37c43ae7728/2.jpg" /&#62;
&#60;img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/6637f7fcdb4573085377f0465dd90a98a717dc644bef5642326f680bfe9ae590/3-copy.jpg" data-mid="210248282" border="0"  src="https://freight.cargo.site/w/1000/i/6637f7fcdb4573085377f0465dd90a98a717dc644bef5642326f680bfe9ae590/3-copy.jpg" /&#62;


&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f3449ec23d08cd472a277017e7bc2261e902dc622928585d0fa691ad4ea766f6/6.jpg" data-mid="210247606" border="0"  src="https://freight.cargo.site/w/1000/i/f3449ec23d08cd472a277017e7bc2261e902dc622928585d0fa691ad4ea766f6/6.jpg" /&#62;
&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/54be4b92f91111d87aa41b678ee0186c158b13345c6628a4881cdc43b9cc0451/3.jpg" data-mid="210247603" border="0"  src="https://freight.cargo.site/w/1000/i/54be4b92f91111d87aa41b678ee0186c158b13345c6628a4881cdc43b9cc0451/3.jpg" /&#62;

&#60;img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/8c2db638e88aca0cccc7f412f10b10c9591c036568b26b6f0d714ce2ab1b98db/2-copy.jpg" data-mid="210248406" border="0"  src="https://freight.cargo.site/w/1000/i/8c2db638e88aca0cccc7f412f10b10c9591c036568b26b6f0d714ce2ab1b98db/2-copy.jpg" /&#62;


&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a93ce0d234de22710b231413aa413562e1f0666d129f00a8533e51d0251bbd4c/4.jpg" data-mid="210247604" border="0"  src="https://freight.cargo.site/w/1000/i/a93ce0d234de22710b231413aa413562e1f0666d129f00a8533e51d0251bbd4c/4.jpg" /&#62;
&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/cbf20ed8f0e19df14e8c3f8b181743af6b7f6eb24095f8d21cdc7b05c705755f/13.jpg" data-mid="210247613" border="0"  src="https://freight.cargo.site/w/1000/i/cbf20ed8f0e19df14e8c3f8b181743af6b7f6eb24095f8d21cdc7b05c705755f/13.jpg" /&#62;


&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/8f70b612b86aa2f2b15fd10c7b8f3d2764bfa674fef8b383b74280f2746b0a2a/14.jpg" data-mid="210247614" border="0"  src="https://freight.cargo.site/w/1000/i/8f70b612b86aa2f2b15fd10c7b8f3d2764bfa674fef8b383b74280f2746b0a2a/14.jpg" /&#62;
&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3016be41f569b5e6c95f2785eb1a5dc6e2c38ea40c097ff768c76f26d14937da/15.jpg" data-mid="210247615" border="0"  src="https://freight.cargo.site/w/1000/i/3016be41f569b5e6c95f2785eb1a5dc6e2c38ea40c097ff768c76f26d14937da/15.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Hey computer</title>
				
		<link>https://jsebastianmo.com/Hey-computer</link>

		<pubDate>Fri, 01 Aug 2025 12:25:34 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/Hey-computer</guid>

		<description>


	Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs by being classified as a computer. De’Longhi realised its coffee machines do the same. AND they make great coffee.
It’s a bold statement about innovation, precision engineering, and cultural commentary. It is satire, technology, and consumer experience all in one.
	Role: Head of art &#38;amp; DesignCredits: Tomás Ostiglia, German Rivera Hudders, Saray Gonzalez, Pablo Luna, Kenny Quiroz ,Júlia Albesa, Zenghao Jiang, Maria Sancho, Tom Elliston, Nadia Salahie, Felipe Calviño, Jorge Saade, Luisa Ojeda
Photography: Manel Cano&#38;nbsp;


&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7db09d03cbed3f46c9994f76b5b8af4309e1e17d205bb12999d7eafc2aab08e9/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK-copia-2.jpg" data-mid="237692544" border="0"  src="https://freight.cargo.site/w/1000/i/7db09d03cbed3f46c9994f76b5b8af4309e1e17d205bb12999d7eafc2aab08e9/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK-copia-2.jpg" /&#62;
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&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/8ee5854fc0deb860bc884a16f79778db24d938a2d8222405b670bbd525940f18/5.jpg" data-mid="236535027" border="0"  src="https://freight.cargo.site/w/1000/i/8ee5854fc0deb860bc884a16f79778db24d938a2d8222405b670bbd525940f18/5.jpg" /&#62;


&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dbe472e45852b0438943fc5db783faf115e0463eb39d10bce1a7ed21d833877f/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK-copia.jpg" data-mid="237692567" border="0"  src="https://freight.cargo.site/w/1000/i/dbe472e45852b0438943fc5db783faf115e0463eb39d10bce1a7ed21d833877f/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK-copia.jpg" /&#62;
&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/cf091eb3dba6ea8a15bba9a78f6957593f149d1ce420f0648f5d0b3e22743637/new_DELONGHI_VISUALES_Route02_3005-Recuperado_03-HACK-copia-3.jpg" data-mid="237692570" border="0"  src="https://freight.cargo.site/w/1000/i/cf091eb3dba6ea8a15bba9a78f6957593f149d1ce420f0648f5d0b3e22743637/new_DELONGHI_VISUALES_Route02_3005-Recuperado_03-HACK-copia-3.jpg" /&#62;


&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/41c36f160e7d1835333f39114760eb96530c5207fc7fb87b0c6e8745453fb90d/2.png" data-mid="237692658" border="0"  src="https://freight.cargo.site/w/1000/i/41c36f160e7d1835333f39114760eb96530c5207fc7fb87b0c6e8745453fb90d/2.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/18ec12d41f1deef28b33d6c2f88352e983f4d051e6259418e138269002f100b7/032x.png" data-mid="237692662" border="0"  src="https://freight.cargo.site/w/1000/i/18ec12d41f1deef28b33d6c2f88352e983f4d051e6259418e138269002f100b7/032x.png" /&#62;

&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e8449d2321240ce59e668c20fb05a7afb5ea389ab3889e9f77422966d81fcaba/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK.jpg" data-mid="237692677" border="0"  src="https://freight.cargo.site/w/1000/i/e8449d2321240ce59e668c20fb05a7afb5ea389ab3889e9f77422966d81fcaba/new_DELONGHI_VISUALES_Route02_3005-Recuperado_01-HACK.jpg" /&#62;
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&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/90282a5872887e6fce826a6e87dfface31c8e7bc5ec3301ca48f13593bbf0ded/Mesa-de-trabajo-1-copia-72x.png" data-mid="237692809" border="0"  src="https://freight.cargo.site/w/1000/i/90282a5872887e6fce826a6e87dfface31c8e7bc5ec3301ca48f13593bbf0ded/Mesa-de-trabajo-1-copia-72x.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ce4a703698ca643bc425739402f048965f74af782158915f50d0ed4adff25018/Mesa-de-trabajo-1-copia-112x.png" data-mid="237692810" border="0"  src="https://freight.cargo.site/w/1000/i/ce4a703698ca643bc425739402f048965f74af782158915f50d0ed4adff25018/Mesa-de-trabajo-1-copia-112x.png" /&#62;

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&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dbe2b344b93e6d159e695cfa86ef5785b917c35da499dc2849736de0a80c967d/new_DELONGHI_VISUALES_Route02_3005-Recuperado_03-HACK-copia.jpg" data-mid="237692832" border="0"  src="https://freight.cargo.site/w/1000/i/dbe2b344b93e6d159e695cfa86ef5785b917c35da499dc2849736de0a80c967d/new_DELONGHI_VISUALES_Route02_3005-Recuperado_03-HACK-copia.jpg" /&#62;
&#60;img width="2983" height="4000" width_o="2983" height_o="4000" data-src="https://freight.cargo.site/t/original/i/c758c50072f357ddaa04c10bf5c858a2b956d59026c07313134a6b7892286393/new_DELONGHI_VISUALES_Route02_3005-Recuperado_04-HACK-copia.jpg" data-mid="237692835" border="0"  src="https://freight.cargo.site/w/1000/i/c758c50072f357ddaa04c10bf5c858a2b956d59026c07313134a6b7892286393/new_DELONGHI_VISUALES_Route02_3005-Recuperado_04-HACK-copia.jpg" /&#62;

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	<item>
		<title>Voices of wine</title>
				
		<link>https://jsebastianmo.com/Voices-of-wine-2</link>

		<pubDate>Sat, 04 May 2024 03:27:20 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/Voices-of-wine-2</guid>

		<description>


	Voices of the vine, a campaign that, through a powerful visual execution, our Casa Madero wines tell their history, origin, tasting notes and moment of consumption in a poem that pays tribute to the Parras Valley and the legacy of Casa Madero.

A series of poems told by the voice of each of the wines, poems made by Citlali Aguilera that highlight each of the main characteristics of each wine. Designed to be more than an advertising piece, their objective is to be a piece of contemplative art, filmed in black and white and giving power to the sound design to finish telling a great story.
	Role: Head of artAgency: TBWA, Mexico CityJoaquín Maldonado, &#38;nbsp;Diego Muñoz, Juan Carlos Enríquez, Alba Ramírez, Nathaly Salazar, &#38;nbsp;Beltza Escalante, Citlali Aguilera, Francisco García, Marcela Vera, Fausto Becatti, Mika Berra, Denisse Mendoza, Conrado del Campo, Gabriela Arzate


&#60;img width="1168" height="806" width_o="1168" height_o="806" data-src="https://freight.cargo.site/t/original/i/eea92a287cdabd37fb1078b2e97a343cf17c24c9b8725de799c56636860e2b1b/CasaMadero1.png" data-mid="210246916" border="0"  src="https://freight.cargo.site/w/1000/i/eea92a287cdabd37fb1078b2e97a343cf17c24c9b8725de799c56636860e2b1b/CasaMadero1.png" /&#62;
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	</item>
		
		
	<item>
		<title>Scrath &#38; Sniff</title>
				
		<link>https://jsebastianmo.com/Scrath-Sniff</link>

		<pubDate>Fri, 20 Jun 2025 14:02:17 +0000</pubDate>

		<dc:creator>Juan Sebastian Moreno portfolio</dc:creator>

		<guid isPermaLink="true">https://jsebastianmo.com/Scrath-Sniff</guid>

		<description>


	“Scratch &#38;amp; Sniff” turned outdoor advertising into an interactive product experience for the launch of Lynx Lower Body Spray. Instead of passively promoting the product, we made discovering it an experience.

We embedded scratch &#38;amp; sniff technology into our print and OOH ads, allowing men to experience the product firsthand— and nose. Each ad featured a sleek black-and-white underwear-style image, with a colour-highlighted product and a scratchable area over the model’s crotch: an invitation to engage.
	Role: Head of art &#38;amp; Design
ECD: Tomás Ostiglia / DC: Jorge Zacher / DC: Sante Zamboni / Creative team: Koke Domínguez &#38;amp; María Baguena / Head of art &#38;amp; design: Juan Sebastián Moreno / AD &#38;amp; Designer: María Sancho
Photographer: Alberto Van Stokkum


&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ded56468353fbbcd3aaa08481fbd97a3929fe96505635508dd7cd1880ab52835/Mesa-de-trabajo-1-copia-3.png" data-mid="234798671" border="0"  src="https://freight.cargo.site/w/1000/i/ded56468353fbbcd3aaa08481fbd97a3929fe96505635508dd7cd1880ab52835/Mesa-de-trabajo-1-copia-3.png" /&#62;

For the art direction, we decided to disguise the concept within an ad that, at first glance, looked like a typical underwear campaign. We aimed for an editorial, fashion-style black-and-white photograph so people would assume it was just another ad from a clothing or underwear brand.
We wanted to carefully craft every detail of the body to make the image as sophisticated as possible. We carried out multiple tests to find the shot that best conveyed the concept. Every aspect was considered — how the shadows fell, how the highlights reflected on the skin — to ensure the photograph told the story with subtlety and precision.

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8cc5fcfe2515958b2e3d9f57163f5634e93b697698db4dc1eb35e692a9eaa5e0/Mesa-de-trabajo-1-copia-10.png" data-mid="234801800" border="0"  src="https://freight.cargo.site/w/1000/i/8cc5fcfe2515958b2e3d9f57163f5634e93b697698db4dc1eb35e692a9eaa5e0/Mesa-de-trabajo-1-copia-10.png" /&#62;


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