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Coca Cola - Friendly twist
Agency: Leo, Bogotá
Role: Art director

3000 bottles delivered, 3000 new students became friends. In two weeks the activity had 7’445,533 youtube views and over 50 earned media impressions.
The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.
Credits: ECD: Fernando Hernandez / ECD: Mauricio Sarmiento / ECD: German Espitia / CD: Fernando Parra /
CD: Alejo Mora / CD: Juanita Posada / Design Director: Paola  Torrenegra / CW: Alejandro Junco / Industrial Designer: David Muñoz