Magnum - Find your summer
Agency: Lola, Madrid
Role: Head of art & Design
Magnum challenges the seasonality of ice cream, turning winter sunlight into a invitation to indulge. Shot by Leslie Zhang,
the campaign captures fleeting sunrays in striking black and white visuals, where light itself evokes the Magnum silhouette. The idea reframes summer
as a mindset — a moment you can schedule, feel, and taste all year round.Credits: ECD: Tomás Ostiglia / DC: Dante zamboni & Jorge Zacher / Creative team: Maria Sancho Suay, Julián Tedesco, Agustín Aiassa / Photographer: Leslie Zhang