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Delonghi - Hey Computer
Agency: Lola, Madrid
Role: Head of art & Design

Since April in the US, any machine that processes data, gives output, stores information, and runs programs has been exempt from tariffs 
by being classified as a computer. De’Longhi realised its coffee machines do the same. AND they make great coffee.
It’s a bold statement about innovation, precision engineering, and cultural commentary.
It is satire, technology, and consumer experience all in one.
Credits: Tomás Ostiglia, German Rivera Hudders, Saray Gonzalez, Pablo Luna, Kenny Quiroz,
Júlia Albesa, Zenghao Jiang, Maria Sancho, Tom Elliston, Nadia Salahie, Felipe Calviño, Jorge Saade, Luisa Ojeda

Photography: Manel Cano