Magnum presents a campaign that elevates indulgence into a luxurious, fashion-inspired universe. Through a series of curated scenes, the narrative blends product and storytelling, positioning the ice cream as a central, aspirational element. Art direction, set design and styling work cohesively to create a refined and immersive brand experience.
Role: Head of Art and Design
Agency: Lola, Madrid
Executive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher, Dante Zamboni Creative team: Corina Martínez, Lucía Villaba Designer: María Sancho Head of production: Felipe Calviño Producer: Jorge Saade
