Magnum challenges the seasonality of ice cream, turning winter sunlight into a invitation to indulge. Shot by Leslie Zhang, the campaign captures fleeting sunrays in striking black and white visuals, where light itself evokes the Magnum silhouette. The idea reframes summer as a mindset — a moment you can schedule, feel, and taste all year round.
Role: Head of Art and Design
Agency: Lola, Madrid
Credits: ECD: Tomás Ostiglia / DC: Dante zamboni & Jorge Zacher / Creative team: Maria Sancho Suay, Julián Tedesco, Agustín Aiassa / Photographer: Leslie Zhang
