Juan Sebastián Moreno
Head of Art & Design
Agency: Lola, Madrid
Role: Head of art & Design
Five handcrafted scenes, built from over 350 individual pieces, explore scale, detail and atmosphere through a series of intimate compositions.
Developed in collaboration with Simon Weisse and Cindy Schnitte, and brought to life by a team of eight artists.
AD: (+57) Natalia Cabrera / CW: (+57) Natalia Chona / Sr. Designer: Maria Sancho / Designer: Rodrigo Muñoz/ Jr Designer: Ferran Solâ
Zip-Up Enclosure No. 1 (Concept Residence)
1968
Agency: Lola, Madrid
Role: Head of art & Design
the campaign captures fleeting sunrays in striking black and white visuals, where light itself evokes the Magnum silhouette. The idea reframes summer
as a mindset — a moment you can schedule, feel, and taste all year round.
Agency: Mullenlowe, Bogotá
Role: Art Director & Designer
and more than 20 countries around the world. We were tasked by Budweiser to communicate the essence of this new deal.
in a way that was meaningful for both the brand and the people. To do this, we dug deep and found Budweiser had been there all along.
the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history
of the most iconic European sport without ever being there before.
crafted using different art direction and copy techniques. Superstar and former Aston Villa player, Juan Pablo Angel, who also has a formation
featured in the book, launched the campaign in December 2019 with several important sports journalists.
The book was present in several sports shows and the campaign aired on TV, digital, radio, outdoor and print.
AD: Andrés Torres / AD: Adrián Bravo / CW: Alejandro Chavéz / CW: Miguel Ángel Gómez / Motion: Ivan Villacob
Agency: Juan Sebastián Moreno Studio, Madrid
Role: Head of art & Design
a raw emotional intensity—ranging from love and introspection to protest and social unrest. Each track is a chapter in an emotional journey, making the album a deep,
honest, and endless exploration of the human experience.
in a literal and symbolic way, offering a new layer to the listening experience. Each design becomes a visual extension of Dieman’s voice,
capturing the essence of the track it represents.
The artwork invites the audience to not only hear the music, but to see what it stands for.
Agency: Juan Sebastián Moreno Studio, New York
Role: Head of art & Design
using different directions and rhythms to design a captivating composition.
Agency: Juan Sebastián Moreno Studio, New York
Role: Illustrator & Designer
Delonghi - Hey Computer
Agency: Lola, Madrid
Role: Head of art & Design
by being classified as a computer. De’Longhi realised its coffee machines do the same. AND they make great coffee.
It is satire, technology, and consumer experience all in one.
Credits: Tomás Ostiglia, German Rivera Hudders, Saray Gonzalez, Pablo Luna, Kenny Quiroz,
Júlia Albesa, Zenghao Jiang, Maria Sancho, Tom Elliston, Nadia Salahie, Felipe Calviño, Jorge Saade, Luisa Ojeda
Photography: Manel Cano
Júlia Albesa, Zenghao Jiang, Maria Sancho, Tom Elliston, Nadia Salahie, Felipe Calviño, Jorge Saade, Luisa Ojeda
Photography: Manel Cano
Coca Cola - Friendly twist
Agency: Leo, Bogotá
Role: Art director
The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.
Credits: ECD: Fernando Hernandez / ECD: Mauricio Sarmiento / ECD: German Espitia / CD: Fernando Parra /
CD: Alejo Mora / CD: Juanita Posada / Design Director: Paola Torrenegra / CW: Alejandro Junco / Industrial Designer: David Muñoz
CD: Alejo Mora / CD: Juanita Posada / Design Director: Paola Torrenegra / CW: Alejandro Junco / Industrial Designer: David Muñoz
Agency: TBWA, México
Role: Head of art & Design
tasting notes and moment of consumption in a poem that pays tribute to the Parras Valley and the legacy of Casa Madero.
Designed to be more than an advertising piece, their objective is to be a piece of contemplative art, filmed in black and white and giving power
to the sound design to finish telling a great story.
Design covers for The New Yorker while owning a cozy pizza place
Juan Sebastian Moreno is a Colombian head of art and design, who's passionate about design, illustration and typography, with over 15 years of experience. Throughout his career, he's had the opportunity to work in various agencies across Latin America, Europe, and North America.
Also, he's lived in Bogotá, Barcelona, París, New York, Mexico City and currently in Madrid.
01 holder if you care :)
jsein.digitalstroke@gmail.com
+346102431
Madrid, 28005
Experience
Lola, Madrid
TBWA, Mexico
Mullenlowe, Nyc
Area 23, Nyc
Mullenlowe, Bogotá
Mccann, Bogotá
Leo Burnett, Bogotá
Newyork festivals, Jury 2020
Ojo de Iberoamérica, Jury 2023
Phnx Awards, Jury 2023
CANNES LIONS
X2 GOLD / X3 SILVER / X2 BRONZE / X10 SHORTLIST
ART DIRECTORS CLUB
X2 GOLD / X3 SILVER / X2 BRONZE
ONE SHOW
X1 BEST OF DISCIPLINE / X3 GOLD / X4 SILVER / X3 BRONZE / X2 MERIT
CLIO
X2 GRAND CLIO / X6 GOLD / X4 SILVER / X7 BRONZE
D&AD
X1 WOOD PENCIL / X1 SHORTLIST
YOUNG LIONS
X1 GOLD / X1 SILVER (WINNER) / X3 SHORTLIST
COMMUNICANTION & ARTS
X1 GOLD DESIGN / X1 SHORTLIST ILLUSTRATION
CIRCULO DE ORO
X2 SILVER / X4 BRONZE
NEW YORK FESTIVAL
X1 SILVER
LIA AWARDS
X1 GRAND LIA / X2 GOLD / X1 SILVER / X1 BRONZE
NEW YORK FESTIVAL
X1 SILVER
X2 GOLD / X2 SILVER / X1 BRONZE
NEW YORK FESTIVAL
X1 SILVER
FESTIVAL EL DORADO
X6 GOLD / X3 SILVER / X4 BRONZE
GERETY AWARDS
X1 SILVER / X1 BRONZE
OJO DE IBEROAMÉRICA
X2 GRAND PRIX / X5 GOLD / X8 SILVER / X9 BRONZE /
X1 FINALIST NEW TALENTS
GERETY AWARDS
X1 SILVER / X1 BRONZE
IAB AWARDS
X3 GOLD / X1 SILVER
EL SOL
X1 SILVER
FIAP
X1 SILVER X1 BRONZE
FAB AWARDS 2015
REVISTA P&M
Best Campaign
VANS ORIGINALS BOGOTÁ
Shortlist - Design
CRC LEO BURNETT GLOBAL
7+
Best Campaign
VANS ORIGINALS BOGOTÁ
Shortlist - Design
CRC LEO BURNETT GLOBAL
7+